General food article

Biscuits make or break a business deal

The type of biscuit served in the boardroom could make or break a business deal, according to the world’s first “business biscuit study”.

Some 80% of business professionals believe the outcome of a meeting can be positively influenced by the choice and quality of biscuit on offer.

The research was commissioned by hotel chain, Holiday Inn, which surveyed 1,000 business professionals across the UK about their boardroom biscuit tastes.

Snackers voted the chocolate digestive their favourite boardroom biscuit, followed by shortbreads, with HobNobs claiming the third spot.

Jammie Dodgers and Bourbons rounded out the top five.

The survey discovered that lawyers were most impressed by a good boardroom biscuit, closely followed by those in the media and marketing industry.

Things are not so clear-cut on the etiquette of dunking, with 52% of business professionals frowning on the practice.

And on the question of how many biscuits to take from the communal platter most agree that two is the magic number.

Source

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